Compelled by Christian faith, the University prepares students to serve a world that needs their talents. Faith for the future.įrom our global, future-facing location, Seattle Pacific equips resilient leaders.

It is a shorthand expression of the constant, fundamental quality Seattle Pacific University offers to every audience, worldwide. The brand essence is the heart and soul of our brand.

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It establishes a position: that we’re different from other universities.īased on extensive research conducted with University stakeholders, the position of SPU embodies the following characteristics: Our brand is more than a description of what we’re like or what we aspire to. The Seattle Pacific University brand is a promise of value and difference. This means that no SPU unit can opt out of the University’s brand. Since audiences equate the quality of SPU’s communication with the quality of its vision, messages will be excellent in every way.Īll SPU communications will be coordinated and leveraged to achieve the maximum impact.

SPU’s branding effort will be flexible enough in message and design to target specific audiences and market specific programs effectively.

Each message will be clearly identifiable as originating from SPU and will convey the brand. To accomplish its faith-based vision for preparing students to serve and lead in a world that needs their talents, SPU will ensure that all of its messages convey that mission in words and in visuals.īranding SPU successfully requires continuity and consistency of message and visual identity across the University’s communication. This involves the delivery of clear, consistent, and strategic messages to targeted external and internal audiences ensuring the coherence and integrity of the institution’s visual image and acting as “gatekeeper” for all strategic SPU communications. The Office of University Communications is charged with helping to build, strengthen, and steward SPU’s brand through print and electronic publishing, advertising, media relations, and face-to-face communication.

Intro Since everything Seattle Pacific University does contributes to the perceptions of SPU in the mind of the public, branding is a collective enterprise.

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